Marketing Can Be Overwhelming. The Good News Is, You Have Options.
Graphic Designing Services
Get creative Graphic designing service for logo, website, brochure, flyer, mobile app, banner designs.
It is said that an image speaks louder than words. Let us explain why. It is more engaging; it makes an impression, and they are universal. Success online is multifaceted in the modern age. While websites rich in text can help you find the results within but attracting visitors and converting them to customers is often influenced by audio and visuals.
Graphic design is a way to communicate your work/business via a visual medium. The visual medium can vary from images to a well-designed logo, from brochures to business cards, from posters to flyers, or from a superbly designed website which reflect the vision of your company to the product. Graphic design helps translate marketing needs into state-of-the-art graphics. An excellent graphic design not only helps you maintain your position in the market but also distinguishes you from your competitors. It reinforces the product/brand you are offering. Colorful, high-resolution images, engaging videos, and illustrative graphics can help potential buyers understand the product better and help them see the benefits you offer.
Techavatar is a dynamic, versatile and full-service digital marketing agency that doesn’t rely on smoke and mirrors to attract new clients.
Digital Marketing is an extended-term for the marketing of products/services by utilizing all different digital technologies, including the internet. The entire space of digital marketing is going through a revolution today. We as a world are experiencing a change in the way people interact with each other, brands and find and explore products and services. Technology is continually changing the face of the market, its products, and services. We can be assured that tomorrow will be very different than today. We can help you navigate through all of it. We as a company convince you that the internet has the power of boosting your business way better than any other source, and as the best digital marketing company in Delhi, we can help you through all these changes.
Be it a static website or a dynamic eCommerce store, our website design services ensure clutter-free and responsive web page designs for brands.
Every great business starts with a great website, and we deliver the same to you. Techavatar is one of the best web designing companies in Delhi. We have hired the best team to create freshly brewed content to give an extra edge to your business that opens up a plethora of opportunities for you. Designing great websites requires both skills and creative insights, and our team has these qualities. We can turn your visual image into a visual reality. Our team follows stringent quality standards as well as tailors its processes to provide high -tech services to clients. Our well-organized, flexible and transparent processes help us create websites that meet our client’s demands. The websites designed by us are always up to date with latest technologies, and we take care of advancements coming up in the field of web designing and development. As the best in this business, our team has made a variety of efforts to develop the art of web designing into more significant aspects that in-turn would make our clients satisfied. Our professional team of web designers and developers are well equipped with all the web development skills and tools, which enables us to meet client’s expectations.
Search Engine Optimization
Search Engine Optimization (SEO)– This is one of the most common types of digital marketing strategies to increase the rank of your website. As the best SEO service provider in Delhi, we go through this process in a stepwise manner. There are a couple of steps to SEO success:
1. Your goals: our experts in the marketing team work with you to define the goals for the project, developing an initial platform to start strategizing your SEO plan.
2. Website auditing: we take a look at your existing website (if any) to gain an understanding of your strengths and weaknesses. We will identify and figure out what more elements are required to make your website more promising. We also analyze your competitor’s website to make sure your business/ website stands out.
3. Keyword search – our expert team will help you assign proper key phrases to the appropriate pages on your site. This step makes sure that the customers will find when searching for relevant terms related to business, products, or services. This phase involves a profound analysis of popular search terms combined with comprehensive details of what and how your customers are searching. They analyze the search volume and opportunity that allows our team to unearth opportunities for growth for your company/business and identify what is most useful for your company.
4. Implementation: Employing the above-mentioned research, our team applies on-page optimization to the website while keeping track of all the changes being made. This step also includes monitoring how the site is performing using various analyses metrics. This will help us figure out the performance of the site and, therefore, open new prospects by identifying failures as the critical part.
5. Refine SEO plans: Based on the above analyses, we refine the initial SEO plan. After SEO optimization, we develop exclusive content targeted to engage your customers and perform in the search engines. We, in the end, monitor and report on the site’s performance routinely.
Pay Per Click
Advertise on search engines with our cost effective PPC services and get high ROI by availing our ppc campaign management programs.
Pay-per-click (PPC) is a prototype in internet marketing in which advertisers pay a fee each time one of their ads is clicked. Fundamentally, it is a way of buying eyeballs to your site, rather than attempting to earn those visits gradually. Search engine advertising is one of the most prevalent types of PPC. It allows advertisers to bid for ad placement in search engine’s sponsored links when someone looks up a keyword that is related to their/your business offering. A lot of work is put into constructing a successful PPC campaign- from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversation. Search engines incentivize advertisers who can create relevant, smartly targeted pay-per-click campaigns by charging them less for ad clicks. Google costs you less per click if your ads and landing pages are useful and satisfying to users. This will indeed lead to higher profits for your business. So, if you are using PPC, you have to do it right, and for that you need us. We are one of the best and affordable PPC services provider in Delhi. We make sure the PPC service we provide is built around keywords and the most successful Google Ads advertisers uninterruptedly grow and refine their PPC keyword list. Our team uses a useful PPC keyword list which includes:
1. Relevancy: It is evident that you don’t want to pay for Web traffic that has nothing to do with your business. You want to find besieged keywords that will lead to a higher PPC click-through rate, increased profits and effective cost per clicks. The offering you sell should be closely related to the keywords you bid on.
2. Exhaustivity: Your keyword research should include not only the most popular and frequently searched terms in your forte but also to the long tail of search. Long-tail keywords are used because they are more specific and uncommon. They are even less competitive and therefore less expensive. It adds up to the account for the majority of search-driven traffic.
3. Expansivity: If you want to find high-volume, be sure to check out popular keywords when using industry-specific keywords to use in your PPC campaigns.
Content Writing Services
It is said that content is the king and rightfully so. Anything and everything is successful/ unsuccessful because of the content. The meaning of content has transformed in the past several years. Anything that can communicate or anything that enables communication is content. From drawing of the early man on the caves to the three-dimensional movies that we have today, everything is part of content. With the boom of world wide web and search engines like Google , content writing has become critical. Hence, content is significant in the advancement of digital marketing of your business/products, and our expertise can help you with that. It has become essential to develop unique and quality content to stand out against your competitors. We, Techavatar is one of the best in the business in Delhi. We have an experienced team of professional content writers that can provide practical solutions that will lead you to generate more business for the company. We have the capability to deal with any kind of content related projects and are more keen to work with projects which demand addition via the medium of creativity and skills. Content as a weapon can be widened to target whatever the business requires. It has been consumed majorly by four different segments:
- Search engines which include content in the form of blogs, articles, web content, classifieds, and product descriptions.
- Decision Makers are your investing companies. Every small business needs investors, and it is not easy to sway their minds. We help you with that in the form of good content.
- Readers are always interested in short stories or a genuinely well-written piece.
- End users are the ones who prefer to absorb content from emails, texts, social media and various other platforms. That content needs to short and crisp where graphics and videos merged with version will seal the deal for your business.
We provide all the services mentioned below which fall majorly into the above mentioned four categories.
- SEO content writing
- Brochure writing
- Company profiles
- Presentations and proposals
- Catalog writing
- Books writing
- Social media
- SOP and resumes
Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels.
Video marketing: Brand and services require video marketing, as videos are one of the most engaging forms of communication. Videos are present on every platform and channel. It is no longer a part of your overall marketing plan, but it is central to your outreach and campaign efforts especially the social media content. They have absolutely dominated the social media market. It is important because if you aren’t creating videos , you are most likely to fall behind in the market. But don’t worry just yet, we Techavatar have the expertise (at least in Delhi, that we can claim) in creating videos with authentic content relevant for your website. For most videos, the more simple and raw content is most watched and appreciated by the audience. We as a company are very cost-effective because our team knows how to use minimal resources to create excellent content for our clients. We do everything from camera to lighting to editing videos and make it as less complicated for our clients as possible. We understand that customer’s comfort is the key. We work on all 12 types of video marketing available:
- Demo videos
- Brand videos
- Event videos
- Expert interviews
- Personalized messages
- Augmented reality (AR) videos
- 360 degrees and virtual reality videos
- Live videos/ Vlogs
- Animated videos
- Explainer videos
- Expert interviews
- ‘How-to’ or educational videos
We go through a process while making the video for you, which includes:
- Planning your video, which includes understanding your goal, creative requirement, when it is due, and many more aspects are discussed with you.
- Scripting your video is one of the big tasks, as this will decide how the final video will turn out.
- We make sure you/ the actor is comfortable in from the camera. We understand the camera.
- We set up the shooting studio for you, which includes shooting space, audio, and video equipment and lighting.
- We edit and organize the shooting video to give you the finalized product.
Social Media Optimization (SMO)
Want to get discovered? Techavatar allows you to position your brand name to your customers on their own terms as well as in their atmosphere.
Social Media Optimization (SMO)– is the use of several outlets and communities to generate publicity to increase the awareness of the product or company. The basic concept behind SMO is straightforward: implement changes in a site so that it is easily linked and highly visible in social media searches and frequently included in relevant blogs, podcasts, and vlogs. Social Media optimization often leads the public from social media websites to the company’s website. SMO is not limited to marketing and brand building. We help you use integrate your social media presence with knowledge management, which includes service development, recruiting, turnover, brand building, customer feedback, online reputation management and more. Facebook, Instagram, Myspace, YouTube, Twitter, Tumbler, Google+ are some of the most common social media platforms these days. The mainstream target audience is hooked on these websites. There are numerous marketing possibilities via these social media sites. We help you create a centralized online service that allows your customers to add, annotate, edit and share bookmarks of web documents. Your users can save links to these web pages they like or would like to share. The bookmarks are mostly public and can be viewed by other members too. Some examples of such websites are Stumble upon and Reddit.
We as a company, follow a few rules:
1. Increase your linkability: to optimize a site for social media; we make sure that the website stays dynamic, start blogging and many other ways of aggregating content.
2. Making tagging and bookmarking easier: adding quickly “add to buttons” is one of the best ways to make the process of tagging pages, but we take a step more. We make sure all the social media pages have relevant tags and make sure your pages are tagged on other popular social media sites including more than just homepages.
3. Help your content travel: there is more to SMO than making changes to the website. We make sure that the content becomes portable (PDFs, video files, and audio files) and makes sure it also reaches the relevant sites and ultimately drive links back to your site. This is called content mashup. We make sure that your content is open to use for other websites (within reason) because it pays just like YouTube.
As a reputable web development company, at Techavatar expert web developers create premium websites & applications for all sizes businesses.
Website development is significant for any business. We at Techavatar will help you build your brand by Custom Website Development. It will help you increase the credibility of your business and also helps increase the interaction of the company and the clients. This makes the business efficient and successful and therefore improves business productivity. With the business running smoothly, you will maximize returns on your investment and provide you with better business insights.
Techavatar is one of the best website development company in Delhi. We understand your business goals and help you by making the website according to your requirements. Our team is very talented and smart-working, which will ensure you have an exceptional identity in the market. We provide you with feasible and cost-effective solutions. We have time-bound custom application development. We have a better process to handle complex tasks and situations, and this will help you control your IT budget. We also provide timely updates for smooth functioning as customer satisfaction is the key for us.
E-mail marketing: is the process in which a commercial message is sent to typically a group of people using email. It is a highly effective digital marketing strategy of sending emails to prospective clients. We start with making your e-mail list and begin reaching out to leads. We then add your email service provider. We understand that there are a ton of them out there, but we take the guesswork out and make it really easy to choose the right one for your goals. After this, it is a matter of refining your email list and emailing your audience and finally connecting with them. But before you email anyone, you need their permission. If you start with Techavatar, we will get that permission for you. So, half of your work is done. This is why opt-in email marketing is excellent. We do not recommend adding emails from people’s business cards that is collected at conferences. It doesn’t matter because unless they have given permission to send them your email newsletter, your emails are spam. It doesn’t serve your business anyway. People who don’t opt-in for your email list are not your buyers. Sending them anything will be a complete waste of your time and money.
Techavatar is one of the most extensive email marketing services in Delhi. We allow you to manage your subscribers and create professional emails with templates and drag-and-drop editing tools. You will also be able to send automated emails to new subscribers and track their performance. We offer a full range of devices such as autoresponders, segments, an email builder and many more. We also provide excellent customer support and help you create highly targeted emails.
Increase revenue and build customer loyalty with our SMS marketing solutions. Enhance your SMS & get higher response rates.
SMS marketing: Short messaging service marketing is a technique that uses permission-based text messaging to spread promotional messages about the services provided by you. To receive text message services about new product updates or more information, clients are required to opt in to an automated system. A confirmation response is usually sent as a receipt for opting in with an opt-out code. The goal of SMS marketing is to build a database of subscribing to increase customer devotion. While executing close range marketing tactics, text messages are the ideal way of notifying people within your reach of any immediate offers, without having to use push- notifications. It can be a great reminder for your upcoming events and engage customers. We as the best company in digital marketing, and therefore one of our specialties is text marketing service. We follow these basic practices:
1. Getting permission and make opt-out clear : you must have permission to send users text messages, and if you choose us your SMS marketing service, we will get the permits for you. Otherwise, it’s just spamming people, which in turn will damage the name of your brand, breaking the law and potentially racking up legal fees.
2. Knowing the rules and less is more is our motto! There are specific rules that need to be followed when sending SMSs to people from a business company. One of which is that the Cellular Telecommunication Industry Association (CTIA) requires SMS marketers to include ‘message and data rates may apply’ in auto-reply messages. Most of the marketing services will add these messages automatically, but it in you to make sure it is done. Additionally, it should be figured how many messages are too many messages. Our software’s in-depth analysis recommends the ideal SMS frequency. It is also advisable to include the SMS frequency in your message so that the client knows how many times they will receive the message.
3. Lastly, Timing of the message matters: We make sure that the clients receive messages when they are most likely to be on their phones so that your message is seen.